Boeing, one of the world’s top manufacturers of airplanes and other aerospace vehicles, opened its newest field marketing office today at the Cyber Innovation Center in Bossier City.
“The new Bossier City field office demonstrates the company’s commitment to supporting the U.S. Air Force and the air, space and support missions headquartered at Barksdale Air Force Base,” said West Anderson, Boeing field marketing manager and a recently retired Air Force colonel assigend to the 8th Air Force, headquartered here. “Establishing this office ensures that Boeing will continue to meet the needs of the Air Force Global Strike Command, the 8th Air Force and the 2nd Bomb Wing.”
The suite is one of several field office moves that Boeing has completed this year across the country as part of an ongoing effort to improve communication with customers, anticipate customer requirements and position Boeing for future growth opportunities, according to a company release.
Boeing-supported programs at Barksdale include the Minuteman III ICBM and the B-52 Stratofortress bomber. Anderson said the B-52 program illustrates how relationships between Boeing field marketing representatives and their customers have proven invaluable in supporting the Global Strike Command.
The Bossier City office — located approximately 2.5 miles from Barksdale — will be staffed initially by a single manager who will function as liaison between Boeing defense businesses and customers. Future staffing requirements will be evaluated based on evolving business and customer needs, the release said.
Boeing also has opened a new field marketing office in Aberdeen, Md., in January and recently moved personnel in Virginia from Norfolk to leased office space in Virginia Beach in order to be closer to its Army and Navy customers.
The Boeing Field Marketing organization is made up of more than 60 representatives who operate at 28 sites across the country.
“Given the current environment, it is more important than ever to listen to customers as they focus on finding cost-effective solutions that can help them achieve mission success,” Anderson said. “Our responsibility in field marketing is to ensure that customers’ needs are being addressed by Boeing businesses — that their concerns, issues and requirements are understood by the right people within Boeing — and to ensure that we bring them affordable solutions to meet their needs.”
Founded in Seattle and now headquartered in Chicago, Boeing is the world’s largest aerospace company and the leading manufacturer of commercial jetliners and defense, space and security systems, supporting airlines and U.S. and other customers in 150 countries. Its products include commercial and military aircraft, satellites, weapons, electronic and defense systems, launch systems and training.